11/14/16

21 Quotes that Illuminate Experience Marketing

On How Experience Marketing is Built from the Convergence of Marketing and Service

  • "The customer experience is the next competitive battleground." - Jerry Gregoire
  • "Marketing is too important to be left to the marketing department." - David Packard
  • "You’ll never have a product or price advantage again. They can be easily duplicated, but a strong customer service culture can’t be copied." - Jerry Fritz
  • "Do what you do so well that they will want to see it again and bring their friends." - Walt Disney
  • "Customer experience has become product experience, and that’s what is creating such massive disruption.” - Scott McCorkle
  • “Be genuine. Be remarkable. Be worth connecting with.” - Seth Godin
  • “What we’re really trying to do is engage with the consumer community so deeply, that they begin to take on the task of evangelizing the brand themselves.” - David Rich
  • “Reaching people isn’t the challenge—it’s connecting with people.” - Charlie Horsie
  • "A system is more than the sum of its parts; it is an indivisible whole. It loses its essential properties when it is taken apart. The elements of a system may themselves be systems, and every system may be part of a larger system." - Russell Ackoff
  • “People do not buy goods and services. They buy relations, stories, and magic.” –Seth Godin
  • “There are no separate systems. The world is a continuum. Where to draw a boundary around a system depends on the purpose of the discussion.” - Donella H. Meadows, Thinking in Systems: A Primer 

On How the Internet has made Experience Marketing More Necessary

  • “Ask yourself: How can we make any customer touchpoint delightful? That changes the way we think about applying the many wonderful tools we now have as digital marketers.” - Scott McCorkle
  • “Google only loves you when everyone else loves you first.” - Wendy Piersall
  • "Word-of-mouth marketing has always been important. Today, it’s more important than ever because of the power of the Internet." - Joe Pulizzi & Newt Barrett
  • “A brand is no longer what we tell the consumer it is — it is what the consumers tell each other it is.” - Scott Cook
  • "For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling." - Simon Mainwaring 
  • "With so much digital noise overwhelming our lives, CMOs are seeing live events in a new light to better engage distracted audiences.” - Greg Oates
  • “Marketers around the world are embracing experiential marketing as a primary driver of their marketing. Experiential marketing is being used as both a standalone channel and as an integrated part of overall campaigns.” - Jeff Stelmach
  • "Social media is the ultimate equalizer. It gives a voice and a platform to anyone willing to engage." - Amy Jo Martin 
  • “Your brand isn’t what you say it is, it’s what Google says it is.” - Chris Anderson
  • “In a digitally connected world, a byte of data can boost or bite your brand” - Bernard Kelvin Clive

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